Merry & Marketable

Your ETSY Holiday Sales Prep

Get your ETSY shop holiday-ready, increase your order value, and head into the busiest shopping season with a plan.

ENROLL NOW

Meet Heather

I’m Right Here in the Trenches With You

I’m Heather—a multi-six-figure Etsy seller who has been building and growing this brand on Etsy for more than 10 years. But here’s what I want you to know: I’m still in the trenches, too.

I’m not teaching Merry & Marketable from the sidelines. I’ll be working through this holiday prep right alongside you—looking at my own products, finding ways to increase my average order value, getting my listings and shop holiday-ready, planning my offers, and preparing for the busiest selling season of the year.

Because even after 10 years and multiple six figures in sales, I’m still learning. Etsy changes. Customers change. What worked last year may not be what works this year. And I believe growing a successful business means being willing to keep learning, testing, adjusting, and getting better.

That’s really what I’m all about. I don’t want to stand on the other side and tell you what you should be doing. I want to roll up my sleeves and do the work with you.

So when we go through Merry & Marketable, we’re doing this together. We’re getting our shops ready, trying new things, making smart changes, and heading into the holiday season more prepared than we were before.

Because no matter where we are in our Etsy journey, there’s always another level to grow into.

What’s Inside the program?

MERRY & MARKETABLE

MODULE 1 - Build Your Holiday Game Plan

• Choose your holiday hero products

• Holiday production capacity

• Inventory and supply preparation

• Processing times and order deadlines

• Decide which products to prioritize

MODULE 2 — Give Your Shop a Holiday Makeover

• Holiday storefront, banner and shop announcement

• Simple holiday touches added to your current branding

• Logo/profile touches, featured products and shop sections

• Gift options and easy holiday navigation

MODULE 3 — Make Every Order Count

• Understand Average Order Value

• Holiday bundles and complementary products

• Add-ons, upgrades and personalization

• Gift wrapping, premium packaging and gift messages

• Quantity offers, cross-selling and Good/Better/Best options

MODULE 4 — Get Your Listings Holiday Ready

• Top 5 Holiday Listing Audit

• Strong first image and gift-focused photos

• Clear personalization, processing times and deadlines

• Gift wrapping, variations, FAQs, bundles and add-ons

• Speak directly to the gift buyer

MODULE 5 — Holiday Customer Service Without Losing Your Mind

• Set expectations before purchase

• Processing, shipping and order deadlines

• Rush requests and personalization changes

• Incorrect addresses, delayed packages and tracking

• Returns, exchanges and customer boundaries

MODULE 6 — Build Your Holiday Marketing Plan

• Create a holiday offer

• Bundles, gift wrapping and free personalization

• Gifts with purchase and free-shipping thresholds

• Limited editions, Black Friday and Cyber Monday

• Gift-focused content and deadline messaging

• Create urgency without always yelling SALE

• Build your holiday marketing calendar

ENROLL NOW

MERRY & MARKETABLE + TOOLKIT

Includes everything in the Merry & Marketable program PLUS ready-to-customize resources.

15 CANVA SOCIAL MEDIA TEMPLATES

• Holiday Gift Idea

• Gifts Under $25

• Gifts Under $50

• Best Seller

• Personalized Gift

• Product Spotlight

• Holiday Bundle

• Gift Wrapping Available

• Customer Review

• Black Friday

• Cyber Monday

• Holiday Sale

• Order Deadline

• Last Chance to Order

• Holiday Thank You

HOLIDAY CUSTOMER-SERVICE SWIPE FILE

• Approximately 15–20 copy-and-customize responses for common holiday situations

HOLIDAY SHOP GRAPHICS

• Editable graphics and resources to quickly give your Etsy storefront a holiday feel

HOLIDAY CONTENT PROMPT BANK

• Approximately 30 holiday social media and post ideas

ENROLL NOW

  • Sandy Dobbs

    Heather was very knowledgeable and so professional in helping me figure out the weak spots in my shop that I was trying to address. She took the time to ask questions relevant to what I needed. Highly recommend her! "

  • Cheryl Bellers

    Heather has been an incredible resource as an Etsy coach. She
    stays on top of the constant changes within Etsy and truly
    understands how to adapt to what’s working right now.

  • Amy Hipelius

    I booked a one-on-one call with Heather when I felt stuck with my Etsy shop, and it was worth every penny. She actually tests what she recommends, so the insights aren't just theory — they're things that really work.

FAQ

We officially begin Sept 9th. You can enroll n ow and your training will begin when Merry & Marketable opens.

When does the Course Start

1

The lessons are intentionally short and actionable. Most are designed to be approximately 5–12 minutes so you can learn something and then go implement it.

How long are the training?

2

No, the training is recorded which you will have access to until Dec 21, 2026. We will have a private Facebook group just attendees so I can answer any questions promptly. I will also be going live in there every day of your training. Each section is called a Module but you could break it up into Days.

Is this a live program?

3

Do I need Canva

4

You do not need Canva for the standard Merry & Marketable experience.

If you purchase Merry & Marketable + Toolkit, the editable design templates will be provided through Canva. A free Canva account should be sufficient for the templates unless otherwise noted.

Is this only for experienced ETSY sellers?

5

No. However, Merry & Marketable is designed for sellers who already have an Etsy shop and products to sell. We're focusing on preparing and improving what you already have rather than teaching you how to open an Etsy shop from scratch.